WYS Studio

Project Deliverables

  • PENNEANDCO LOGO
  • PENNEANDCO PACKAGING
  • PENNEANDCO OOH 1
  • PENNEANDCO ILLUSTRATIONS
  • PENNEANDCO OOH 2

Penne & Co.

Brand identity for the luxury dog brand, Penne & Co. With an aim to be positioned as a 'Mr Porter' of dog brands, the client enquired about their identity in their infancy. This allowed for the development of their complete identity that fed into brand strategy and product development.

The subtle colour scheme and minimalist typography allowed for illustrations and strong imagery to take priority within the identity, this further allows for development in the brand strategy and more viral videos and imagery to become part of the social media content.

Adobe Caslon and GT America have been paired together to create a traditional perspective, yet one that feels fresh and unique. A customised Adobe Caslon Regular and Italic, with rounded serifs has been used within Logotype to feel more warm and approachable. Partnering the two typefaces from the font family together to show the brand's 'dog first' strategy, rather than selling product that the owner is buying for themselves.

Art Direction takes reference from luxury fashion, using negative space and appropriate 'dog styling' to further bring the pet to the forefront. The aim is to see man's best friend as an extension of oneself and something with as much, if not more importance than the owner.

  • Branding
  • Illustration
  • Marketing
  • Social Media
  • Strategy

Project Deliverables

  • Fissebourne Volumes 1–4
  • Inside
  • 2
  • 3
  • 1
  • 4
  • 5
  • 6

Fissebourne

Self initiated brief, working alongside a writer and historian to produce a detailed journal documenting the village of Fishburn in County Durham. This A5 publication was produced with 500 copies and distributed nationally.

The project was set to examine this lesser well known village. Page layout was set in black and white, using red highlights, taken from research into the village history. Typeset in Lausanne, the book looks to create a more formal connection between contemporary design and the tradition past.

  • Publishing
  • Editorial Design

Project Deliverables

  • TAKENOTE CLOTHES
  • TAKENOTE ARTDIRECTION
  • TAKENOTE ARTDIRECTION 2

Take Note

A self-initiated project in collaboration with Ewan Waddell and Ben Cooper

The exhibition examines the process of three creatives at the top of their respected fields. Collaborating their sketchbooks, workings out, unfinished designs and more, we translated elements of their work in the form of unique streetwear garments.

To present the project we developed a full identity and further assets which in turn allowed us to work on a truly unique brief. To exhibit our creations we ran a launch night event at Birmingham streetwear concept store Bene Culture as well as live streaming the event online. All of the garments and other elements were sold through our bespoke website - takenote.live

  • Branding
  • Editorial Design
  • Digital
  • Web Design
  • Photography
  • Art Direction

Project Deliverables

  • BULLSHIT COVERS
  • BULLSHIT FIRE1
  • BULLSHIT FIRE2
  • BULLSHIT BORIS1
  • BULLSHIT BORIS2
  • BULLSHIT PUNK1
  • BULLSHIT PUNK2jpg

BULLSH*T

A project to show an awareness and understanding of the world around us, focussing on current interests and issues.

This mundane zine series is ongoing and pushes to create alternative content about subjects, people and ideas that have been thought about recently.

  • Editorial Design
  • Research