Creative direction, social media management and further creative work for Here Still, a new age media company.
The identity was kept minimal, allowing each franchise to reflect its content rather than feel constricted to one aesthetic. The 8 point asterisk, used as the primary logo, drew inspiration from its original, eight person team. Further inspiration came from its similarities to a camera flash, video reels and the sun to portray the companies new beginnings. It was important to the team to have contemporary undertones, hinted throughout the identity. This was done through the custom logotype and body copy pairing of GT America as well as animation style and tone of voice.
The branding was developed through social media where tasked with content creation and strategy. Here, new ideas were introduced to boost interactivity and further express the company ethics of community and collaboration. Examples included 'Creative Exposure' and the creation of six videos of the on screen talent which were created to depict each of their personalities through video format.
Further work can be viewed @here__still
- Social Media
- Art Direction