WYS Studio

Project Deliverables

  • HERESTILL SOCIALMEDIA

Here Still

Creative direction, social media management and further creative work for Here Still, a new age media company.

The identity was kept minimal, allowing each franchise to reflect its content rather than feel constricted to one aesthetic. The 8 point asterisk, used as the primary logo, drew inspiration from its original, eight person team. Further inspiration came from its similarities to a camera flash, video reels and the sun to portray the companies new beginnings. It was important to the team to have contemporary undertones, hinted throughout the identity. This was done through the custom logotype and body copy pairing of GT America as well as animation style and tone of voice.

The branding was developed through social media where tasked with content creation and strategy. Here, new ideas were introduced to boost interactivity and further express the company ethics of community and collaboration. Examples included 'Creative Exposure' and the creation of six videos of the on screen talent which were created to depict each of their personalities through video format.

Further work can be viewed @here__still

  • Branding
  • Digital
  • Social Media
  • Photography
  • Videography
  • Animation
  • Art Direction

Project Deliverables

  • JOHNMETCALFE LOGO
  • JOHNMETCALFE SM

John Metcalfe

Artist branding and social media management for John Metcalfe, a multidisciplinary composer and musician who has worked for the likes of Coldplay, Blur, Simple Minds, U2 and Peter Gabriel. He has also recieved acclaim as a member of Derutti Collumn in the 1980s and more recently, The Duke Quartet.

Metcalfe has recently collaborated with a number of music artists to produce an EP of remix’s named ‘Absence’. The aim of the brief was to attract new audiences using Social Media to listen to his music and gain a larger social following.

A larger audience was introduced to Metcalfe’s music using a contemporary identity design and typographic animations across social media accounts.

Content was published alongside the management of focussed social ads.

  • Branding
  • Social Media
  • Digital

Project Deliverables

Primo Posture

Full brand identity and website for the world's first online posture experience, allowing companies to improve employee health and wellbeing from home, rather than take up company time. From the start of the brief, it was identified that the branding and tone of voice must be appropriate for everyone, meaning legibility and navigation became a priority through every stage of the design process.

The colour scheme includes four strong colours to depict different areas of the site and are used throughout the identity. These colours are present within the brand mark which portrays three smooth stones, taking reference from the basalt stones used in massage. These shapes are dynamic throughout the website and move organically to translate the brand ethos and intended results of the posture programme. The logotype uses Buenos Aires from Luzi Type because of its rounded letterforms and legibility, allowing it to be used as body copy throughout the site.

Site developed by Chadwick Ellis

  • Branding
  • Digital
  • Web Design

Project Deliverables

  • BOILERROOM LOGO
  • BOILERROOM SHOES
  • BOILERROOM 2
  • BOILERROOM GIRL
  • BOILERROOM LEGS

Boiler Room

BTS art direction, photography and videography for Boiler Room’s SS20 lookbook. This was the client's first full collection where BTS was requested to give added support the creative director and photographer.

The brief required the documentation of the club themed garments in a distinctively different way to the main shoot. Shots were captured by taking the talent away from set, basing outcomes on the conceptual ideas of earth and fire similar to that of the main shoot. Focus was aimed towards the garments and their vintage styling in relation to the contemporary location.

Outcomes were used across a variety of social channels and client’s e-commerce website.

  • Photography
  • Videography
  • Art Direction